Farce of Corporate Responsibility

There is a major drive to contribute towards breast cancer, if you have noticed, lately.

I picked up a carton of yoplait's (fruit yoghurt) recently. Each cup now comes with a pink lid. For every lid you mail back to the company, it will donate 'y' cents per lid to some foundation for breast cancer research. They also add that they will donate a minimum amount ( some 'x' million) even if they don't receive any lids by mail.

why don't they just go ahead and donate the money? what is the big idea of sending yoghurt coated lids by mail? Does it make the average individual feel good that he has donated a couple of dollars towards a worthy cause? It almost seems like a plot with the USPS (United States Postal Service). All this mailing might boost USPS's revenue; and for its part the USPS might share a percentage with yoplait.